Women Want Their Comfy Cotton Briefs Back
Women across the UK have been left with no option other than to complain to the retail high street giant M&S about their recent decision to redesign their comfy cotton brief. M&S decided to make a few tweaks to their popular comfy cotton brief designs, this included moving the seam of their best selling comfy cotton brief , also removing the flat seam on the front panel, to a more raised seam.
Women who have bought their women’s underwear from M&S for years have been left furious at the stores decision, many of which have posted angry reviews on the stores site. M&S women’s underwear sales account for one in four women in the UK purchasing their women’s underwear from M&S.
Women are wanting comfort, quality and style, when purchasing their women’s underwear, last year the retail giant sold 60 million pairs of women’s briefs, so their loyal followers felt some what disappointed to find their multi pack women’s underwear had changed .
A spokesperson from the nations women’s underwear giant, said that “Our loyal customers are very important to us. We looked into this and decided to change the knickers back to the original style lines following valuable feedback”
Why does women’s underwear need to be so comfy? is it really that important where the seam is? and what type of stitch is used when constructing a brief? wearing underwear isn’t always about whats sexy and glamours, quite often it is for a much more practical nature. Women know what they want, and they certainly know what they don’t want. Seams can be uncomfortable things, and even more so when placed in the wrong place.
Wearing a garment that is placed next to the skin needs to work with your body and skin, not to irritate, rub or chaff. The design and construction is vital to not only a comfy pair briefs but to its success of the brand with customers. Unibu are clear about what it’s objectives are, and what it hopes to achieve and maintain.
If you are looking for the ultimate women’s comfy pair of briefs, and you have been left disappointed by other leading brands, Unibu’s website is a great place to visit, a small but passionate Made In Britain underwear brand that has a clear vision and determination to create the ultimate comfy pair of briefs, with you the customer in mind.
- To manufacture men’s and women’s underwear.
- To design, manufacture and distribute underwear Made in Britain.
- To achieve Comfort, Quality and Style in all products made.
- To continue to support the British Textile Industry and it growth.
- To maintain a low carbon footprint in production of Made In Britain underwear.
- To maintain high working practise and conditions adhering to UK law.
- To value, listen and respect the customer needs